Accelerating Revenue Potential with Analytics

Your Customer Relationship is only as Good as Your Data

Henry Ford, founder of Ford Motors, once said, “Failure is simply the opportunity to begin again, this time more intelligently.” I’m sure Mr. Ford would agree that you can’t succeed if you don’t try, but wouldn’t it be nice if we had a crystal ball showing us the potential outcomes ahead of time? As it turns out, you do – especially when it comes to customer relationship management. It’s called data. Understanding your customer data can enable you to make informed decisions that drive better outcomes and head off potential churn. While it may not be fool-proof, a data-driven approach allows you to use insight for innovation and puts your analytics into action. Check out the below infographic for a closer look at how data drives better results.


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Steven WaldenSteve Walden is Vice President of Business Intelligence at ServiceSource where he is responsible for operational data management, analysis and insight. Steve has a diverse educational background with two engineering degrees from Stanford and a business degree from UCLA. With positions in engineering, finance, and operations over a 25-year career, Steve has developed a unique expertise in data science and operational data analysis. Steve has been working in Service Source’s Denver office for 12 months after holding key positions at NASA, Honeywell, TeleTech, and Dish Network.