Net Promoter Scores: The Good, The Bad, And The Ugly

Net Promoter Scores: The Good, The Bad, And The Ugly

The Net Promoter Score (NPS) is largely popular due to its successful implementation by companies such as American Express, Apple and Southwest Airlines.
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Customer Journey Mapping

Deliver Value and Create Successful Customers with Customer Journey Mapping

Customer Success teams and organizations are a hot trend these days, but one of the biggest challenges that you can face when making your organization more customer-focused is having business processes that are built around functional silos. Your customers demand a seamless journey across all touch points, but your organization’s hierarchy and cost controls can get in the way of decision making and delivering value throughout the customer lifecycle. This becomes painfully apparent when you start a customer success initiative or look to implement changes to lower the cost to serve and increase customer lifetime value.
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Channel Management Process

Driving Channel Management Process Success

In auto racing, drivers receive instruction and direction from their pit crew chief, who provides expertise to help the driver move to the front of the pack. Think of your channel partners as drivers of recurring revenue and you, the OEM, executing a disciplined plan to navigate the path to success. Without a plan and a channel management process in place, some common pitfalls become apparent.
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Channel Management Success Drivers: Get to Know Your Channel

Channel Management Success Drivers: Get to Know Your Channel

If you’re an Original Equipment Manufacturer (OEM), channel partners play an invaluable role by extending global sales reach and providing access to new markets. Over 68% of North America technology companies’ revenue is sold through the channel (outside North America, it’s well in excess of 80%), so it’s a must The post Channel Management Success Drivers: Get to Know Your Channel appeared first on SourceTalk.
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Five Best Practices to Create Customers for Life

Five Best Practices to Create Customers for Life

Congratulations! Through blood, sweat, and maybe even a few tears, you’ve acquired a new customer. Chances are, you’ve invested a good amount of time and money to do so. What you may not realize is that on average, it takes just over three years to recoup the initial cost to The post Five Best Practices to Create Customers for Life appeared first on SourceTalk.
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Realities of Renewals: Five Keys to Business Transformation

Realities of Renewals: Five Keys to Business Transformation

Once an afterthought on the balance sheet, recurring revenues are gaining new respect and attention in the business world. Many companies are adopting subscription-based offerings alongside traditional sales models. Some are moving completely to a subscription model. And many sense that their existing renewals business is underperforming, leaving revenues untapped. The post Realities of Renewals: Five Keys to Business Transformation appeared first on SourceTalk.
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