Customer Lifecycle Management

Data

Why Care About Usage Data?

In recurring revenue business models, the most critical customer relationship question shifts from, “Was the product shipped?” to, “How is the service providing value?” This shift creates a critical gap in your customer intelligence. The ability to monitor how your customer is actually using your services becomes essential to proving your service’s value.
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CRM

Putting the “Customer” Back into CRM - What to Expect in 2016

When you think customer lifecycle, you may automatically think CRM. To date, CRM technologies and the business processes that support it, have excelled at managing all the communications and engagements with a buyer leading up to the point of initial sale. But that’s not the whole lifecycle.
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Customer Lifecycle Key Performance Indicators

The Right Customer Lifecycle KPIs for Predictive Insights: Part 1 - Introduction

B2B tech companies like yours have to deal with a lot of pressure these days. Rapidly evolving technology, more informed and empowered customers and industry disruption are just a few of the factors for why you need to start focusing your attention on effectively managing your customer’s revenue lifecycle.
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calculating customer lifetime value (CLV) and time to profitability

Calculating Customer Lifetime Value

Understanding when customers become profitable is the key to analyzing and optimizing customer lifetime value. Use these formulas to calculate average customer lifetime value.
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Customer Journey Mapping

Deliver Value and Create Successful Customers with Customer Journey Mapping

Customer Success teams and organizations are a hot trend these days, but one of the biggest challenges that you can face when making your organization more customer-focused is having business processes that are built around functional silos. Your customers demand a seamless journey across all touch points, but your organization’s hierarchy and cost controls can get in the way of decision making and delivering value throughout the customer lifecycle. This becomes painfully apparent when you start a customer success initiative or look to implement changes to lower the cost to serve and increase customer lifetime value.
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What is Revenue Lifecycle Management

Revenue Lifecycle Management - Defined: Part 1

There’s been increasing buzz in the market recently about how important recurring revenue business models are to boosting business value and driving innovative transformation within a company. And it’s no wonder, as recurring revenue has much higher margins and does not require the same level of investment as one-time revenue and initial customer acquisition. It does, however, require a vigilant focus on delivering customer value and measurable business outcomes—and that is where revenue lifecycle management comes in. So what is revenue lifecycle management? Here’s a quick reference to understanding some key revenue lifecycle management terms …
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Holistic lifecycle marketing article at CMO.com

Lifecycle Marketing - It’s Time to Get Holistic

Thanks to the growing trend toward SaaS solutions and the subscription economy, the luxury of vendor lock-in is long gone, which means customer success is becoming more and more critical.
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Five Best Practices to Create Customers for Life

Five Best Practices to Create Customers for Life

Congratulations! Through blood, sweat, and maybe even a few tears, you’ve acquired a new customer. Chances are, you’ve invested a good amount of time and money to do so. What you may not realize is that on average, it takes just over three years to recoup the initial cost to The post Five Best Practices to Create Customers for Life appeared first on SourceTalk.
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In the subscription economy, 100% of profits come from existing customers

In the subscription economy, 100% of profits come from existing customers

For the vast majority of recurring revenue businesses, existing customers don’t just fuel growth—they represent all of the businesses’ profits. Take the average customer relationship in the SaaS market: it takes 3.14 years to reach profitability, which for a $12,000/year subscription would mean $37,680 to hit breakeven. That means a [Read More] The post In the subscription economy, 100% of profits come from existing customers appeared first on SourceTalk.
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