CRM

Putting the “Customer” Back into CRM - What to Expect in 2016

When you think customer lifecycle, you may automatically think CRM. To date, CRM technologies and the business processes that support it, have excelled at managing all the communications and engagements with a buyer leading up to the point of initial sale. But that’s not the whole lifecycle.
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Data

3 Steps to a Data-driven Revenue Lifecycle

How do you create data-driven customer retention processes that deliver both higher renewal rates and a lower cost to serve? This is the million-dollar question that many companies are looking to answer, and one that we addressed in a recent webinar and the 3 Steps to a Data-driven Revenue Lifecycle whitepaper.
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3 Findings that Can Get Your Customer Revenue Back on the Path to Growth [Infographic]

3 Findings that Can Get Your Customer Revenue Back on the Path to Growth [Infographic]

New disruptive business models are impacting how companies must strive to deliver ongoing value and drive growth from existing customers so as not to fall behind the competition. To explore how global B2B companies are tackling this challenge, ServiceSource recently conducted a benchmarking study looking at the relative maturity level with which these companies approach the management of customer success and revenue-growth related activities. The study found a direct correlation between Revenue Lifecycle maturity and top-line growth. In fact, for every level of maturity increase, companies can see a nearly 8 point increase in customer renewal rates—significant overall top-line growth.
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Proven Path to Customer Revenue Growth

Proven Path to Customer Revenue Growth

It’s been an exciting time lately at ServiceSource. Recently we’ve announced a number of important new additions to our leadership team, including our new Chief Customer Officer, Chief Financial Officer and Chief Transformation Officer. And what the appointment all of these outstanding new leaders have in common is a renewed commitment shared by everyone at ServiceSource to bring energy and excellence to what we do best: using expert managed services and cutting-edge cloud software to help companies grow and retain revenue from their existing customers.
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