Top Five Blogs of 2014

Customer Usage Data Drives Lifetime Value

As we wrap up 2014, I’m pleased to share ServiceSource’s top five blogs of the year with you. This year our themes were around customer success, subscription economy and channel management. We invite you to settle into your favorite reading chair and enjoy!



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1: How Predicting Customer Success will Drive the Recurring Revenue Economy:

Today, recurring revenue and subscription-based businesses are driving the global economy and ServiceSource estimates the B2B opportunity to top $600 billion. To tap into the growing recurring revenue and subscription opportunity, B2B companies need to address three core variables to drive and predict customer success across the entire customer lifecycle. Read on to learn more.



2: The Truth Behind Recurring Revenue Growth in a Subscription Economy:

In the subscription economy, customers are migrating from pay-to-own to pay-to-use. This blog examines some key data points around the benefits of maximizing customer lifetime value to drive revenue growth.




3: Strategies for Motivating Channel Renewals:

When your channel is responsible for selling renewals, optimizing renewal rates presents its own very special challenges. Specifically – how do you motivate channel partners to take action on the many lower value segment renewal deals that are so important to your aggregate recurring revenues? Read this blog for some great pointers.



4: Five Best Practices for Creating Customers for Life:

This blog offers five best practices we’ve identified for growing customer lifetime value and keeping your customers longer.




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5: Customer Success is the New Black:

Customer success is certainly en vogue – and Dreamforce 2014 helped shine the spotlight on this hot category. In 2015, as more B2B companies drive recurring revenue growth through cloud and subscription-based services, they will begin rethinking how they engage their install-base. Find out how our Customer Success solution on the Salesforce1 Customer Platform can help.